![]() ![]() So, what makes the best business card designs and how do we balance beauty and function? Let's start by looking at what not to do. ![]() Perhaps this does not pose as much of an issue today as advertising spam comes more in the form of email. The second thing I learned is that I did not want to include a fax number on my card and this lesson came after I started to receive an increasing amount of junk faxes. I did include a sweet little black and white drawing of a pair of vintage boots that I proudly sketched out myself.Īlthough I loved the little drawing I knew that, while they did convey the period style of my work, probably most people thought that I designed shoes and not jewelry. In my case my first mistake was not including a product image. Sometimes what you leave out is just as important as what you include. Beyond visual appeal, this little three and half by two inch real estate had to keep telling my potential customer my story once that card left my hands. I quickly learned that the best business card designs where not solely to do with artistic ability. ![]() Twenty four years later I still like the first card I ever designed, however soon after I designed them I learned what the inherent problems where. When I first started my jewelry business I had a keen sense of design and had no problem designing an attractive business card. The best business card designs are the ones that not only address aesthetics, but also have optimum functionality. ![]()
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